Younite-AI XR Studio? I thought you were a technology company.
You wouldn’t be wrong in thinking we’re a technology company. From our conception, we’ve always eyed being more than an organization that serves clients and to be one that also develops and explores the limits of technology to push into new realms and create solutions that never existed before.
However, recently we’ve been adding to our team with experts in 3D production and have created a “Studio” offering. Why? The answer lies in the type of technologies we are looking to develop, and how we collectively want to approach doing that successfully.
The XR•Studio Team
First, let's look at the team we’re building. As mentioned, they’re all experts in their own domain within the complex world of 3D production. This variety and individual specialization is something that is needed to create a team capable of the world-class 3D outputs we offer. However, each member brings more than their subject matter expertise and experience. They’re team players and deeply understand that creating the best solutions is a team game (especially with 3D). Beyond that, they’re hungry and keen to use their knowledge to work directly with our AI practitioners and developers to build technology solutions that leverage all that knowledge.
The short game
Bringing this level of expertise in-house means that the talent and skills possessed within the team are now available to our clients for any 3D production needs. 3D is becoming an increasing presence at all organizations whether they realize it or not, impacting everything from product design and development to consumer marketing and experiential design. As a result, the need for the right people to deliver the highest quality 3D solutions is a must. Our team has that experience and knowledge and can be engaged with immediately.
The long game
We see 3D hugely influencing how we engage with technology. Hardware advances are already playing their part in setting the foundation for this evolution. The speed with which they are still evolving means that what’s newly possible today will quickly become the norm, and these new and exciting ways to interface with technology and applications will keep increasing adoption.
To that end, we see 3D as a key technology to invest our time and effort into, making it more accessible as a tool for all by simplifying the creation of 3D solutions.
Our Approach — Walk the walk
At our core, we are product design and software development experts building software and technology solutions for our clients that positively impact their business. We see 3D technologies and 3D production as bleeding into all organizations in ways you probably don’t realize yet, but we do. As solutions builders, we also know the best way to get to the best solution is to understand your problem deeply. In the case of 3D production, we aim to get under the skin of how it's being created to gain that understanding to pick apart workflows, to understand what technology and tools exist, and to identify the gaps and pressure points that can be alleviated with technology innovation and solutions.
By producing the 3D solutions that we ultimately want to make more efficiently, we can gain knowledge and experience firsthand. In short, we will constantly learn by doing.
Ways to Engage
We recognize that several different customers may reside within organizations, all with their own immediate needs. Regardless of an immediate need, the benefit to working with a company like Younite-AI is that you will, by default, benefit from the journey we are taking and open the doorway within your own organizations to increased benefit, increased efficiency, and exposure to ways you can leverage 3D and your 3D assets across an entire company.
3D Production
Often for marketing creative and digital experiences, the best quality 3D production becomes a complex hurdle. Our team consists of world-class practitioners in the many facets of 3D creation and production. We also have many creative veterans from the world of branding and advertising within our ranks. This makes us the perfect partner to not only deliver the outputs you want, but also understand how to translate a creative vision into action, and successfully create solutions that interpret how an existing established brand manifests itself in this new medium.
3D Brand Definition Consulting
Brands have managed and maintained brand guidelines to control how they are represented for hundreds of years. As new ways to communicate occur, these guidelines are often evolved and translated to incorporate new needs. 3D will be the foundation of any visual representations of products and brands to be used in communications. Existing needs such as static imagery, animated elements, video, and even illustrative styles can, and ultimately will, all originate from 3D sources. We can help our clients understand where these points of definition exist, how to establish the rules around usage, how to control and enforce their usage, and how you can use technology to gain even more control of your brand as you move deeper into the 3D realm
3D Technology Platforms & Solutions
With a growing presence of 3D’s influence and the expanding libraries of 3D assets being created, organizations increasingly need to lay down the technology foundations that will allow them to leverage 3D efficiently as they move forward. It will become an integral part of all applications where humans interface with technology. Its complex structure and interconnected elements mean it can be a puzzle to effectively manage and activate in a scalable way. We help organizations set themselves up for success by helping design, architect, and create the technology solutions that are needed to eliminate the complexities of asset management and distribution and allow you to focus on creation. Whether we’re helping leverage an existing solution to its max, or creating a custom solution that fits an organization's unique needs, size, and appetite for scaling, our team has decades of experience in navigating the unique challenges with 3D technology.
The Cherry on top
In reality, all of the ways to engage mentioned above are interconnected, and all lead any organization into a journey of transformation in preparation for the wave of 3D that is rapidly approaching.
By engaging with us to help you create 3D outputs, we will be on a journey of understanding the workflows and processes that it takes within your organization to get from conception to delivery. That will likely expose us to existing brand guidelines that may not have been set up for 3D outputs. We will need to start interpreting and evolving these brands to seamlessly extend into branded 3D outputs and solutions. To effectively manage a brand on a 3D level, and ultimately deliver the outputs desired, it is also likely that foundational technology will need to be instilled, or adapted from existing infrastructures, for it to be delivered to end users.
So by engaging with us from the top down, or the bottom up in terms of needs, we collectively will be setting the pathway to overall organizational transformation as 3D becomes the backbone of experiencing existing and new digital solutions.
We’re passionate about 3D in its entirety. We’re constantly evolving with the technology and excited by what we’re creating with it every day. We want nothing more than for organizations we work with to feel that same excitement and see the impact 3D technologies can create. Regardless of whether you have an immediate need, or a long game to execute, we feel confident we are one of the only teams that can partner with organizations and help navigate the entire lifecycle of 3D and where these differing needs blend into one another. We’re eager to help companies large and small venture into this new world of 3D so that they become, or maintain their status as, a leader in their category.
Drop us a line to talk more and learn how we can help you navigate this exciting future.
About the Author
Dave Papworth is the Creative Cultivator and Product Leader for Younite-AI. His career has taken him through multimedia, development, design, innovation, and ultimately Younite-AI.
While working in the advertising industry he led teams focused on technical innovation and exploring how it can be leveraged for marketing campaigns and brand-building platforms that resulted in forward-thinking projects showcased at events such as Google Sandbox, and even being recognized in Time Magazine as an “Invention of the Year”.
At Younite-AI, he focuses on building a team that can tackle any challenge, look beyond its boundaries, and grow the collaborative relationships we desire with our clients.
